Virtual eyes are looking at you

Virtual eyes are looking at you

Posted by

Martin Brown

September 2018

If you thought driverless cars were still some way off…well have a look at this!

A driverless pod that has virtual eyes that see – well – eye to eye with you!

The idea, according to Jaguar Land Rover, is to help other road users ‘understand’ the car’s intent. Without a driver at the wheel.

Engineers and psychologists want to gain a deeper understanding of human trust with autonomous vehicles.

Apparently, as many as 63% of pedestrians worry about how safe it will be to cross the road in the future.

So these friendly-faced eyes – or as Jaguar Land Rover calls them ‘eye pods’ – will help them work out how much information autonomous cars should share with users or pedestrians to ensure the technology is trusted.

It’s all highly scientific.

The intelligent autonomous pods drive along a fabricated street scene in Coventry.  The behaviour of pedestrians is analysed as they wait to cross the road. The ‘eyes’ then seek out the pedestrian and appear to ‘look’ directly at them.

By such an action it helps the pedestrian understand that the pod has ‘seen’ them and intends to take avoiding action.

The innovative trials are part of a wider study exploring how future connected and autonomous vehicles can replicate human behaviour and reactions when driving.

It does sound strange, doesn’t it? But autonomous vehicles are going to be a serious part of our future driving scene.

Just this week Toyota announced it was extending its collaboration with Uber to progress automated vehicle technologies for increased car sharing.

I just wonder what the app will say once you’ve hailed the cab. Instead of a driver’s face and name, do you get a virtual reality driver?

It’s a strange world the future – but an exciting one.


You also might like…

If you liked this article then check out our posts about similar topics

When charging an EV is as quick as refuelling with petrol

Imagine a charge for an electric car adding almost as many miles of range as a fill-up with petrol in about the same amo...

The Fleet Management MOT: 7 Key Inspection Points

You wouldn’t run a vehicle without an MOT, yet many fleets run for years without ever inspecting the company managing ...

EVs – what’s coming next in 2026

There’s seemingly no stopping the flow of new electric cars (EVs), as a greater variety of models, new entrants contin...

We do the Salary Sacrifice thinking for Mortgage Brain

The people at Mortgage Brain spend all day working on mortgage technology to help intermediaries and lenders, so when th...

First Drive: New Tiggo 8 Is A Chery Worth Picking

Why it matters The Chery Tiggo 8 is one of the most talked-about new arrivals in the UK In just four months, the brand ...

When “Good Enough” Fleet Management Stops Being Good Enough

Every year, UK organisations talk about efficiency, governance and value for money Yet behind the board reports and b...

A New Year’s Resolution for Smarter Fleet Management

Every January, businesses everywhere make the same promises: cut costs, simplify operations, do more with less But if...

2025 Wrapped: My First Year as a Fleet Alliance Appointed Representative

As 2025 draws to a close, it feels like the right time to pause, take stock, and look back on my first year as an Appoin...

Ready to make the management of your fleet more efficient?

Request a call back


Or Call Us On: 0345 601 8407
Schedule a call back