2025 Wrapped: My First Year as a Fleet Alliance Appointed Representative

As 2025 draws to a close, it feels like the right time to pause, take stock, and look back on my first year as an Appointed Representative of Fleet Alliance. It’s been fast-paced, coffee-fuelled and full of conversations about how businesses can use vehicles more smartly, sustainably and affordably.

The Numbers That Tell the Story

Over the year I’ve:

• Completed 12 test drives, including the Jaecoo 7, Tesla Model Y, Kia EV3, Polestar 4, BYD Seal, Renault 5, Audi Q4 & A6 e-tron, Genesis GV60 & GV70, Mercedes GT43 AMG and more. It’s been brilliant to experience so many of the latest models first-hand.
• Set up 72 new clients and 3 salary sacrifice (SalSac) schemes – with more in the pipeline.
• Hit a personal best of 6 deals in a single day.
• Worked with 6 funders
• Consumed what feels like one trillion coffees, mostly in front of clients, at events or between motorway junctions.

On top of that, I’ve thrown myself into networking, attending 10+ groups and events including Cardiff Business Club, Castle Connections and others. The common thread: great people and better conversations.

Sustainability and Client Impact

A big focus this year has been sustainability and helping clients move towards cleaner fleets:

• Increasing BEV/PHEV adoption to 76% of all deals (that rises to 100% excluding LCVs)
• Signing the Green Growth Pledge and contributing to the Shine! and Crystal case studies – including one project that’s on track to save 109 tonnes of carbon.
• Passing a BVRLA audit with flying colours; underlining the importance of doing things properly and compliantly.

Client feedback has been a real highlight, with testimonials from organisations like Shine and Aermach, and the first repeat customers already on the books. Those relationships matter more than any single deal.

LinkedIn: From Launch Post to 125k+ Impressions

LinkedIn has been one of my main conversation spaces this year. Since January:

• Posts have generated 125,000+ impressions and reached 20,000+ members.
• I’ve had 41 posts exceed 1,000 impressions, 19 over 2,000 and 3 over 5,000.
• I’ve run 8 LinkedIn polls, covering everything from EV music puns to range anxiety and Ryder Cup predictions.
• The #FridayFun / #MakeWorkFun theme has become a regular fixture – mixing solid fleet content with the odd terrible dad joke.

Polls have thrown up some interesting insights too. The community told me that range anxiety is largely a thing of the past, but charging infrastructure is still a concern. And when it came to car-related love songs, “Fast Car” by Tracy Chapman ran away with it, and “Jingle Au-di Way” your top car-related Christmas film.

Along the way we’ve played with:

• Car models as music artists (BYD Seal, Genesis, Mustang Sally, “Jaecoo Bugg”, Neneh Cherry…).
• Golf-themed car names (VW Golf, VW Caddy, Ford “Range”r, Corvette Tee-Top…).
• Car-themed holiday destinations (Kia Rio, Seat Ibiza, Ford Capri, Ferrari California…).

A bit of fun? Yes. But it’s opened doors to some very serious business conversations.

A Year of Milestones & Moments

Month by month, a few standout memories:

January–March: Launch as an AR, BVRLA and FCA authorisations, first LinkedIn-generated appointment, first networking events, plus that now-famous EV song poll (AC/DC narrowly edging “EV-erybody (Backstreet’s Back)”).

April–June: First customer signed, first vehicle delivered, first salary sacrifice client live, Green Growth Pledge, Commercial Vehicle Show and the post on DVLA that sparked a lot of engagement.

July–September: More SalSac schemes, BVRLA audit, first batch order, first repeat customer, carbon savings case study and Ryder Cup poll fun.

October–December: “Cardiff Clarkson” Tesla Model Y review, Genesis Ride & Drive, Castle Connections presentation, more events in Glasgow, Windsor and Cardiff Bay, and even a coach trip to Bristol Rugby to round things off.

Away from the desk, I managed to squeeze in 26 football matches, taking me up to 46 Premiership/EFL grounds visited so far. Not quite a fleet stat, but very on-brand for me.

Overall, It’s been a year of learning, listening and building – with clients, funders, partners and a fantastic Fleet Alliance team behind the scenes.

If you’d like to explore company car policies, salary sacrifice schemes, or how to make your fleet greener and more cost-effective in 2026, I’d love a chat.

(And yes, the coffee is on me.)

A huge thank you to everyone who has supported me throughout the year, and wishing you all a very Merry Christmas and a Happy New Year.