At Fleet Alliance, we don’t believe in making assumptions about what our clients want. Instead, we ask them—regularly and directly. Their feedback is invaluable, and it ensures that our services evolve in line with their real-world needs, rather than our own assumptions.

Recently, a number of my major account clients, who I’m proud to have held strong relationships with for many years, told us what really matters to them when it comes to fleet management. Their responses weren’t about buzzwords or generic promises. They were clear, practical, and demanding—as they should be. Here’s what we heard:

1. Reduce my admin – I don’t want to pay for a service and then end up doing the job myself.

2. Keep driving improvement – Don’t just “housekeep” my business; challenge me with best practice.

3. Support my drivers – Be efficient, helpful and courteous when dealing with them.

4. Control costs – Stop my lease costs from continually escalating without reason.

5. Keep me informed – Help me stay up to date with legislation and tax issues.

6. Deliver meaningful insights – Don’t just provide raw data. Give me genuine management information, and explain what it means for me and my employees.

7. Be innovative – Make my offering to drivers more exciting, while keeping costs under control.

8. Support my sustainability goals – I need help in achieving net zero, and my fleet plays a critical part in that.

This is the reality of what fleet managers and business leaders want from their partners. It’s not about vague promises; it’s about reducing complexity, controlling costs, supporting drivers, and building a fleet strategy that delivers real value to the organisation and its people.

At Fleet Alliance, we take these challenges seriously. We don’t just provide a service—we commit to helping our clients continuously improve, innovate, and move closer to their business and sustainability goals. That’s what true partnership in fleet management means.