How do you encapsulate what a business is? What’s the reason for its existence?  

It sounds almost existential – but it’s important for a business to have a purpose. It’s something that the senior management team at Fleet Alliance has given a great amount of consideration to during 2023 and, having presented our vision to all the Fleet Alliance staff towards the end of last year, we’re now pushing forward with the concept. 

Because we’re more than just a leasing company; we’re more than a fleet management business; we provide sustainable mobility, whether you are a business user, a salary sacrifice taker, or a private individual. 

A sustainable mobility provider is the vision for Fleet Alliance going forward. It’s our reason for existing. And this is crucial, because it informs everything we do, and ensures the whole Fleet Alliance team is in alignment with the company’s central purpose. 

With a defined purpose you can build a strategy that supports the vision, create business plans to deliver the strategy and make operational decisions centred around the business plan. 

How would I define sustainable mobility? 

I want Fleet Alliance to be the SME market leader in the transition to carbon neutral mobility so that we can deliver good outcomes for all customers built on our four pillars of Fairness, Trust, Respect and Engagement. 

Easy – right? 

Well, no, it won’t be easy but with focus and dedication it really is achievable and dovetails with the Government’s pathway to net zero in 2050. 

This includes the ZEV mandate, which requires automakers to produce a certain amount of EVs each year, becoming law at the beginning of 2024 

So we think a sustainable mobility provider is crucial in this switch to decarbonised driving, both from a business point of view and from an environmental stance.  

As a business we want to grow and be more successful, because with sustainability underpinning our vision we’ll have a bigger voice that can influence more people more widely. In turn there’s a bigger environmental benefit. 

But sustainability embraces more than decarbonisation. It goes further, wider than simply helping fleets, salary sacrifice takers and private drivers to electrify. 

Sustainability is at the heart of our organisation, encouraging greater diversity and treating our staff appropriately and well, so that employment is a rewarding and enjoyable experience. 

Or ensuring that our suppliers are paid on time so that our own supply chain remains fully sustainable. 

Sustainability embraces treating customers fairly, respectfully and ensuring that our expertise provides them with the correct outcomes. 

It’s about investing in technology so that our own processes become more efficient, more sustainable and easier to use. 

And it’s about expanding our presence in the social environment so we can help those less fortunate, those that need help, those that need support: business has a purpose beyond creating profits and employment; it has a social role too. 

So, yes, as a sustainable mobility business we are focused on helping companies decarbonise as well as ensuring that we continue to reduce our carbon footprint. It’s all of that. But it goes further and deeper. 

To be a sustainable business we must embrace – we will embrace – sustainability at every level of our organisation. Come and join us on our journey. 

Fleet Alliance: the sustainable mobility provider

How do you encapsulate what a business is? What’s the reason for its existence?   It sounds almost existential – but it’s important for a business to have a purpose. It’s something that the senior management team at Fleet Alliance has given a great amount of consideration to during 2023 and, having presented our vision to … Continued

Successive award wins put Fleet Alliance out in front for fleet management

It’s always a good moment when you win an industry award. It’s palpable recognition for the team’s hard work, perseverance and professionalism. But when you win the Leasing Broker Federation’s Leasing ‘Broker of the Year award’ for the second successive year, then I’m absolutely delighted. It’s a great result and confirms our belief in what … Continued

Star cars at the LA Show

While manhole covers were being sucked up at the Los Angeles Formula 1 Grand Prix (resulting in urgent track repairs and red faces), downtown at the Los Angeles Convention Center the 2023 LA Auto Show was getting underway with fewer glitches. LA is a long way from the fleet market in the UK I know, … Continued

Government sets out steps to 2035 zero emission sales.

There were plenty in the fleet industry who were taken aback by last week’s announcement by Prime Minister Rishi Sunak over the change of end date for fossil-fuelled cars. Instead of banning the sale of new petrol and diesel cars from 2030 it was pushed back five years to 2035. While there is some merit … Continued

IAA Mobility 2023 – seven Munich Show stars

I’ve been reflecting on the recent Munich Motor Show in Germany – or, to give the event its proper handle, IAA Mobility 2023 – which has just closed its doors. Germany is the heart of the European motor industry, so a home show is always important to signal new product, develop new design language and … Continued

Taking the fear out of charging on the road

If there is one thing that concerns me about driving an EV, then it’s this: will the EV chargers I’m heading for be (a) working and (b) occupied. Range anxiety – well that’s largely a thing of the past. Most new EVs are more than capable of over 200 miles on a single charge. But … Continued

It’s no easy task tackling van decarbonisation

In many ways, electrification of car fleets has been the easy part. And when I say easy, that’s in relation to decarbonising van fleets. I don’t underestimate the planning and processes that are required to swap a traditional diesel car fleet to electric. It’s a complex undertaking, but the availability of an increasing number of … Continued