The Tesla Model 3 has long been the go-to EV for those looking for an executive-level saloon with decent range. That might be about to change as Chinese automaker BYD (Build Your Dreams) attempts to upset the status quo with its oddly named competitor, the Seal.
The Fleet Alliance team recently experienced the Seal firsthand, with the aim of finding out if it’s a serious rival to the Model 3. Spoiler alert—it’s a serious contender if you can see past the name (and you should).
Since UK drivers first started taking delivery of the Model 3 in 2019, it’s been a regular fixture on bestseller lists, and for good reason. But popularity aside, Tesla hasn’t worked hard to keep the formula fresh, and after five years, it’s starting to feel a little long in the tooth. Tesla tried to liven things up with a 2024 refresh, but disappointingly, the improvements feel more like a spec bump.
Beyond the slightly tired looks, the Model 3 is still a great car, but it’s beginning to feel like an elder statesman in the rapidly evolving EV market. Enter the BYD Seal.
Cryptically named for the model’s “ocean-inspired design” (whatever that means), the Seal forms part of BYD’s Ocean Family, which includes the smaller Dolphin hatchback.
Odd name aside, the Seal is a sure-fire winner when it comes to looks. It certainly has more character than the Model 3, with a low, aggressively styled bonnet sitting above an X-shaped front end that features stylish “double U-shaped” light clusters. Other attractive flourishes include sharply moulded swage lines, BYD-branded pop-out handles, and an attractive dot-matrix taillight unit. Compared to the Model 3, the Seal looks stylishly aggressive.
Fleet Alliance Commercial Director David Blackmore commented: “The Seal has a sportier look and slightly more design features than the Model 3 all-round.” David’s thoughts on the exterior were echoed by SME Account Manager Damien Campbell, who said, “I personally prefer the look of the Seal. It’s sportier, and the build quality looks better”.
When it comes to the cabin, the Seal wins hands-down, too. For many, the Model 3’s interior is an acquired taste. The ultra-minimalist design certainly has its fans, but it can come off a little anaemic. The Seal, on the other hand, offers a sculpted interior with some much-welcomed character. Both cars offer a panoramic glass roof, but overall, the Seal manages to make the interior feel more accommodating and well-appointed.
David felt the cabin was of the same impressive quality as the exterior, commenting, “The Seal is sleek and stylish with a sporty look inside and out.“
In comparison to the Model 3’s bland dash and single fixed-orientation display, the Seal offers a more comprehensive outlook. Both cars share the same central tablet-style display, but the Seal lets the driver rotate the display vertically for extra practicality. Most importantly, though, the central display is augmented by a traditional binnacle-style instrument panel – a significant improvement on Tesla’s frankly ridiculous idea of placing the speedo (and the kitchen sink) in the main dash display.
Both David and Damien were impressed with the central display. Damien said: “The tech is really modern. Everything you would expect is available. The screen, in particular, is very impressive and responsive – as is the view through the reversing camera.” While David went on to say, “The Seal is packed full of tech, and the rotating display screen is a pretty cool feature. It’s also packed with all the necessary tech, from safety and driving assistance features to a state-of-the-art Dynaudio sound system and three driving modes.”
The entry-level 2WD Design version starts at £45k, has a combined range of 354 miles, and accelerates from 0 to 62mph in 5.9 seconds. The top-of-the-range AWD Excellence version starts at £48k and has a higher-performance power unit, which does 0 to 62 mph in 3.8 seconds but reduces the combined range to 323 miles.
Meanwhile, the Model 3 comes in three specifications. The basic Real-Wheel Drive version starts at £39k and offers a stated range of 318 miles and a 0-60mph of 5.8 seconds, while the Long Range version starts at £49k and ups the range to 390 miles. The range-topping Performance All-Wheel Drive version starts at a hefty £59k, offers a 328-mile range, and an eye-watering 0-60 of 2.9 seconds.
The Model 3 offers a lower entry cost, albeit with substantially less range than the entry-level Seal. However, the big differentiator is at the top end, where the Seal offers comparably blistering performance and equipment specifications for over £10k less. Throw in a more appealing aesthetic, and we think the Seal is a very worthy competitor.
Summarising general performance, David said “In Design trim, the Seal is a responsive and comfortable drive. Not as punchy as a BMW i4, but it performs very well overall. The reported range is much higher than the Rear-Wheel Drive Model 3, but longer testing is required to see how changes in temperature, etc. affect the actual range.”
Our overall impression of the Seal was very positive. It’s miles better looking than the Model 3, offers equivalent levels of technology, and rewards the driver with a significantly more appealing interior. At the entry level, the Model 3 is cheaper, while the Seal provides greater range. However, at the top of the range, the Seal proves the better offering overall, with a package that’s on par with the Model 3 but for £10k less.
If you can see past the name then the BYD Seal should definitely be on your shortlist. In addition to the Model 3, we’d recommend the Seal alongside the likes of the BMW i4 and Polestar 2. That’s some seriously impressive company for a brand that didn’t even exist in the UK a year ago.
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