When seasoned automotive finance professional Chris Rowthorn left MotoNovo after more than two decades to become a Fleet Alliance Appointed Representative in February 2025, he made it clear that the next chapter of his career would be written in green ink.
Less than a month into the role, Chris has underlined that promise by signing the Business Wales Green Growth Pledge – a voluntary commitment that helps companies embed practical, measurable sustainability actions and join a community that is “helping Wales transition to a low carbon future” Business Wales.
The Green Growth Pledge acts as both framework and springboard: participating firms select tailored actions – from cutting business travel emissions to switching to 100% renewable electricity – and report progress publicly. For Rowthorn, who will serve SME fleet customers across Wales and the south west, as well as the rest of the UK, the scheme offers instant structure for engaging clients in lower carbon mobility choices while holding himself accountable to national sustainability goals.
Rowthorn’s timing could not be better. Fleet Alliance – one of the UK’s leading fleet management and salary sacrifice specialists that he now represents – achieved verified carbon neutral status in late 2024 after slashing its corporate energy use by 57% and migrating its own company car fleet entirely to electric vehicles.
The business has since set its sights even higher, positioning itself as “the SME leader in the transition to sustainable mobility with initiatives ranging from salary sacrifice EV schemes to data driven light commercial vehicle electrification plans.
That corporate backdrop gives Rowthorn a powerful story to tell his Welsh customers: partnering with Fleet Alliance already means accessing products and expertise that make cutting emissions commercially attractive. By layering the Green Growth Pledge on top, he is demonstrating personal accountability and local relevance.
Drawing on his 22 years of finance experience, Rowthorn plans to:
Within the next 12 months, Rowthorn aims to help at least ten client fleets convert 25 % of their cars or vans to battery electric or plugin hybrid powertrains, saving an estimated 300 tonnes of carbon dioxide.
“Signing the Green Growth Pledge isn’t a badge – it’s a contract with Welsh businesses and communities. My goal is to turn Fleet Alliance’s carbon neutral expertise into practical wins for every client, from the first EV they lease to the last tonne of CO2 they cut.”
Businesses interested in joining the Green Growth community or exploring lower carbon fleet options can connect with Chris Rowthorn via Fleet Alliance or the Business Wales sustainability team. Together, they aim to accelerate Wales’s journey to a cleaner, more competitive transport future.
When seasoned automotive finance professional Chris Rowthorn left MotoNovo after more than two decades to become a Fleet Alliance Appointed Representative in February 2025, he made it clear that the next chapter of his career would be written in green ink. Less than a month into the role, Chris has underlined that promise by signing the Business Wales Green Growth Pledge … Continued
Employers and employees are really catching on to salary sacrifice because you can drive a brand new electric car (EV) at a lower cost than if you were to lease the same car privately yourself. The attractiveness of salary sacrifice meant that by the end of 2024, battery electric models represented 37% of the total … Continued
Short answer: no. But you probably want something more reassuring than that. So let’s go. If you were to lease an electric car out of your taxed income – that’s what ends up in your bank account each month after deductions for income tax and National Insurance – it will cost you more than if … Continued
If you’re new to electric vehicles – perhaps you’re preparing to get one as your new company car or ready to receive an EV through a salary sacrifice scheme – the number and variety of chargers may seem confusing, daunting even. But don’t be put off. Once you’ve charged ‘in the wild’ on the first … Continued
Congratulations if you have decided to join your company’s salary sacrifice scheme. Or perhaps you have not quite got that far but are contemplating joining the salary sacrifice scheme. You will have a wide choice of cars available to you, and you can also choose the colour of the car you want and any options … Continued
A new study by Fleet Alliance has identified that the UK public does not yet have full confidence in autonomous (self-driving) vehicles. 1,750 British individuals aged 18-65+ were surveyed, resulting in an astounding majority of all respondents revealing that they would not feel safer in a self-driving vehicle when compared to a human driver-controlled one. The … Continued
Fleet Alliance proudly brought this study to you. For any leasing offers or options, please don’t hesitate to contact our expert team. Few subjects cause more tension than the relationship between drivers and cyclists on our roads. It is not an easy partnership, and there will always be a level of animosity between two and … Continued
When you take a car on salary sacrifice from your employer, you are agreeing to pay the car’s monthly rentals for the duration of the agreement. Usually this is over 24 or 36 months but can be 48 months. Your employer has set up the salary sacrifice as a benefit to you. It enables you … Continued
It’s a complex job managing a company car fleet. There’s balancing budgets against cost increases. Then there’s meeting the demands of drivers while decarbonising the fleet under your company’s ESG strategy. And what about those drivers who opted out of the company car scheme and took the cash? They want back in now. Complex is … Continued
1. Never have to scrape an iced up windscreen again If there’s one thing to make you feel really smug, it’s the knowledge that you won’t be one of the many drivers in a combustion engine car that is scraping their windscreens with frozen fingers. If you’re in an EV you can set your car … Continued