Fleet Alliance wins Business Car customer service award at first attempt

Gareth Thomas, Jill Townend, David Blackmore, Andy Wady


Fleet Alliance has won the Customer Service Award at the Business Car Awards at the first attempt, continuing a winning streak which has seen the company secure a hat-trick of industry customer service awards in the last 12 months.

The fleet management and leasing specialist, which now manages a fleet of more than 28,000 vehicles, prides itself on the level of service it provides to its customers and so the latest success was particularly pleasing for the company, said managing director, Martin Brown.

“Our e-Fleet cloud-based fleet management and reporting suite allows clients to manage their entire fleet from one system regardless of funder, including vehicles supplied by other fleet providers as well as their grey fleet on a 24/7 basis.

“This not only helps reduce fleet administration costs and the time spent avoiding unnecessary charges but it provides a much greater range and depth of Management Information reports,” he said.

Brown said that the company’s investment in the latest technology is integral to award-winning customer service however the company continue to keep client relationships at the forefront of their strategy.

“Despite a general industry move to automation, we continue to adopt a personal approach as we understand the importance of making our clients feel special. Each of our clients receives a named contact that they will deal with on a day to day basis allowing us to build a great rapport,” he said.

This latest success adds to previous award glories in the last year. In March, fleet decision-makers  voted Fleet Alliance the UK’s top vehicle leasing and fleet management company for service to customers in the 2018 Experteye awards for the third time in the last four years.

“We are delighted to have again been rated the best vehicle leasing and fleet management company in terms of customer service to fleet operators with up to 250 vehicles – making it the third time in the last four years we have been recognised in this way,” Martin Brown said at the time.

And in November last year, Fleet Alliance won three awards – including the top award, Leasing Broker of the Year, plus Best Large Leasing Broker and the Customer Service Award for Large Leasing Brokers – at the 2017 Leasing Broker Federation Awards.

“Customer service is behind everything we do and to receive this hat-trick of customer service awards award is further testimony to the hard work, efforts and endeavours of our customer-facing staff who are committed to ensuring we deliver outstanding service to customers,” added Martin Brown.

At the heart of the customer service awards success have been Fleet Alliance clients and feedback from them has been universally positive.

Alan Barratt, Head of Supply Chain for Cox Automotive, commented: “Fleet Alliance was head and shoulders above its competitors in the selection process and, since their appointment, they have shown themselves to be outstanding in every way. We now see them as a strategic partner which is very important to us, as we wanted a partner not another supplier.”

While Sarah Russell, Procurement Manager at Pinnacle Group, added: “Although it is early days, across the board everyone feels that our fleet management has already improved and that we will see long term benefits from the measures we are now introducing, with consolidated invoicing and a far more in-depth level of MI reporting being key,”