Kia cee’d Video Review
The second generation Kia cee’d now has more to offer in the Focus and Astra-dominated family hatchback class, thanks to a wider range of engines, higher specifications and a smarter look, both inside and out. As before, there’s a choice of five-door hatch, Sportswagon estate and pro_cee’d coupe bodystyles and all benefit from greater efficiency and better refinement.
The rise and rise of the Korean motor industry has been one of the enduring industrial stories of the last decade, right up there with Google, Apple and Facebook and every bit as impressive. From an embarrassing budget brand base, marques like Kia are now embarrassing mainstream makers with style and high technology at sensible prices. It was an evolution that took less than ten years and one that all began with one car – the cee’d family hatchback, launched in 2007, with a more sophisticated second generation version announced in 2012, but which time the brand was also offering the car in estate and coupe guises.
With the MK2 model, Kia took the brave step of announcing pricing that wasn’t far off the kind of money being asked for mainstream rivals, a strategy that initially worked quite well as buyers appreciated the better build quality and high equipment levels on offer. In recent times though, key competitors have upped their games, hence the need for this heavily revised version with its smarter look and its option of a frugal 1.0-litre T-GDI powerplant. Can the changes made keep the cee’d success story going? Let’s find out.