Gala Coral Group outsources fleet to Fleet Alliance
22 April 2010


Betting and gaming conglomerate Gala Coral Group has outsourced the management of its 300-strong company car fleet and 180 grey fleet cars to Fleet Alliance with the intention of making considerable efficiency savings over the next three years. Martin Brown of Fleet Alliance and Gala Group Efficiency Director, Diane Atkins, are seen here concluding the deal.

Gala Coral Group, which employs some 16,000 people in the UK, operates 1,600 licensed betting shops, 27 casinos and 145 bingo clubs with a further 400 betting shops in Italy.

It appointed Fleet Alliance to replace its incumbent leasing supplier, following an extensive selection process that involved a final shortlist of four leading fleet management and leasing companies.

Group Efficiency Director, Diane Atkins, said: “Fleet Alliance offered the best overall package and showed a flexibility and willingness in terms of approach that surpassed that of its competitors.

“They were able to help us meet all of the key objectives of our new company car policy which included continuing to offer a level of choice that is competitive within the employment market place, and delivering against our environmental commitments.

“Although we are in the implementation stage, and the transition does not go live until May 4, we have been very pleased with our decision as Fleet Alliance are proving to be very well organised and we are working very well together,” she added.

Dr. Colin Morgan, Head of Corporate Responsibility at Gala Coral Group, said: “The appointment of Fleet Alliance will ensure that we can continue our work on reducing the environmental impact of our company car fleet.

“By capping the C02 emissions at 160g/km for our company car drivers and measuring mileage accurately, we will be in an even stronger position to make positive progress on our environmental stewardship strategy which is increasingly at the heart of how we do business in the company.”

Currently, Gala Coral operates a two badge car fleet with Ford and Toyota models, but from May this will switch to models from the Volkswagen Audi Group for the majority of its company car drivers, with Mercedes and BMW models also being available for senior managers.  Directors will continue to have a free choice of vehicle.

In line with the company’s environmental policy of reducing the CO2 emissions of its fleet, all new benchmark vehicles will have a CO2 level of 160g/km or less and drivers who want a hybrid option will continue to be able to select the Toyota Prius.

Another key change will be a switch away from solus supply contract hire to a competitive tendering approach for each new car on the fleet, using Fleet Alliance’s panel of six different funders, to indentify the most cost effective option.

This will help drive down sourcing costs which, along with other efficiencies, is expected to generate savings in the region of £300,000 over three years.

Fleet Alliance will also be responsible for introducing licence checking for all drivers, for arranging driver training for those identified as high risk, for managing mileages across both the grey and company car fleets and for verifying that scheduled service and maintenance is carried out,  thus ensuring that the company’s duty of care responsibilities are being met.

Drivers will be able to select and identify their next company car online through a new, specially designed web portal, a significant electronic development over the previous manual system.

Fleet Alliance managing director, Martin Brown, said: “We are delighted to be working with Gala Coral Group for the next three years, and to be able to help identify and introduce increased efficiencies to the operation of both its company car and grey fleets.”